I talk to many young painters, because I teach art in schools. I ask them:
Why do you think that what you do ends at the edges of this canvas?
Think of the frame. What frame are you working in? Not just that bit of wood around the edge, but the room you’re in, the light you’re in, the time and place you’re in. How can you redesign it?
I would say that to musicians, too. I see them spending a lot of time working on the internal details of what they’re doing and far less time working on the ways of positioning it in the world.
By "positioning it" I don’t only mean thinking of ways to get it to a record company, but thinking of where it could go, and where it fits in the cultural picture. What else does it relate to?Brian Eno